YouTuber Rob Hill looks at the camera with his young son at his side, and says, "Max has been a very bad boy. Unfortunately, I’m going to have to give him a little bit of punishment."
After allowing Max to choose his punishment–"a punch in the face"–dad agrees, and clocks little Maxy right in the nose. And then again! And again!
Of course the entire thing is just a dad playing with his son and the punches are not real but the internet is buzzin' that this is abuse.