Overall, Americans were 92% honest. But UTAH was not as honest this year as we were in 2012. Last year we were #1 with 100% of people paying for their drinks. This year we're #44 (88%)! Where has our honesty gone?!?!
• Hawaii and Alabama tied for the most honest with 100% honesty. Washington, D.C. was the least honest with 80% of participants paying for their beverage.
• Overall, women are more honest than men (95% vs. 91%)—the same percentages in both our 2012 and 2013 tests.
• Unlike last year where redheads were most honest, in 2013 blonds were the most honest (95%) and followed by brunettes (93%) and then redheads (92%).
• The longer your hair, the more honest you are. People with short hair were 91% honest, vs. people with medium and long hair (93% and 94% honest, respectively).